Big Cartoon Festival 2018
A mascot and a poster for Big Cartoon Festival 's animation workshop event.
The mascot had to be a redhead girl. I wanted it to be simple but remarkable. I also wanted her to communicate the idea that it's an animation festival. I made several sketches. The art-director chose no.1 and no.2 and asked me to merge them together. That's how the final girl was born.
![](https://cdn.myportfolio.com/db22fd83-1a7f-4317-b147-bb1ec913925b/9e8517d5-50e0-4939-9da0-25a001e99af7_rw_1920.jpg?h=767001d1fbecda608ed575a8e6150564)
![](https://cdn.myportfolio.com/db22fd83-1a7f-4317-b147-bb1ec913925b/22d71e32-b236-4c7f-b054-ca35872327f3_rw_1920.jpg?h=154677a5f54070f34908bd697266fdbc)
I added the black apron on to her to show that she works manually, as animation can be more than just digital. It can be stop-motion, hand-drawn, oil-paint, etc.
For the poster, I also chose a girl as the main character and played a lot with lettering because a lot of important information had to be added. I used the flat-shaped surfaces of the girl's body as my text blocks. I tried many colours. Finally, almost all my suggestions were used both in social media and in the venue.
![](https://cdn.myportfolio.com/db22fd83-1a7f-4317-b147-bb1ec913925b/95e40734-9e7f-4549-96e9-d6ba90e1b07a_rw_1200.jpg?h=b1e81699ae4411c7cfe6f02d0187db93)
![](https://cdn.myportfolio.com/db22fd83-1a7f-4317-b147-bb1ec913925b/bbf8279a-bbbf-465a-863d-09e708036c17_rw_1200.jpg?h=71e3fee8b5c032c1a4d9ab85358a06bc)
![](https://cdn.myportfolio.com/db22fd83-1a7f-4317-b147-bb1ec913925b/d0c664d1-a8f1-4091-882b-53c1f0eff4a7_rw_1200.jpg?h=f5d2a4c8f58f0ef7b8add504c13dc979)
Here are the initial sketches. For each sketch, I made text blocks with the essential information, so the art-director could have the idea of what the final poster would look like.
![](https://cdn.myportfolio.com/db22fd83-1a7f-4317-b147-bb1ec913925b/e7ec466a-1ad3-49bf-84a2-23007aa2eb62_rw_1920.jpg?h=611bafae524fc5df636aa8d6b8a291c1)
![](https://cdn.myportfolio.com/db22fd83-1a7f-4317-b147-bb1ec913925b/9f816217-7363-49b6-9061-8921a4738bbb_rw_1200.jpg?h=20377ce77f65230bc2c579ee599d4625)
The blue version was the event's official poster.